Some excellent book marketing advice today...Marketing that entices prospective buyers by forming an author-reader bond is highly effective marketing and the kind you want to employ...Now, how do you do that?

To encourage readers to want t...

Are all the book marketing gurus REALLY giving you straight talk? Or are they bull-shitting you to make a buck? 

In my opinion, most are bull-shitting simply because they don't understand the new dynamics of the fast-changing publishing world and the new publishing devices and technology that have created new business models and ways of doing publishing business...Including where and how to market.  

Christopher Kokoski wrote this for Wordpreneur:

If you’re like me, you have a book and the pas...

Tips for writing press releases today. Whether you are traditional publishing or self-publishing, knowing how to write a good press release for your book is essential for getting more news outlets interested in covering you and your book.

Here are ten tips offered by Susan Valeri, a book and small business publicist, in an article she wrote for Wordpreneur:

Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:

1. If...

How can I be a successful writer? A question asked by ALL newbies...Well, one way is to follow lessons learned from more experienced writers who are willing to share...Such is Bob Baker (pictured) who is a full-time author and independent publisher who wrote this excellent advice for Wordpreneur:

Are you a curious person? I am. Especially when it comes to people who have taken action to achieve worthy and creative goals. Whenever I meet a successful author, musician, artist, actor or whatever,...

More advice for writers!...How can you tell if your book idea will sell...AND how can you find out before you invest time and money?

Judy Cullins, a twenty year veteran book and marketing coach, presents some ways to answer these questions in an article for Wordpreneur:

Make your book stand out from the crowd! Test your book’s significance, find your market before you write, and treat your book as part of your business.

1. Test your book’s significance.

•fun, humor
•easy to read
•teach ...

Some more advice today for writers...Today it's about a writers strategic planning for choosing a book subject that will have the best chance for selling and marketing success.  

Caterina Christakos (pictured below), author of How to Write a Children's Book in 30 Days or Less and others, gives us some sage advice 
on pre-planning for our subject matter in an article for Wordpreneur:

Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons...

How about a site directory of author events (yours included!)...that  you can join for free and contains such useful marketing info as authors bio, bibliography, public appearences, etc, etc?

Well, Joe Nassise, successfull urban fantasy writer of such novels as The Heretic and A Tear In The Sky, stumbled across one and tells us about it on the GENREALITY Blog to which he contrubutes : 

Joe Nassise 

I’m always on the lookout for new tools that can help bring my work to the right audience and...